Even though Yo Gotti sounds like he's dying at the beginning of "Single," I still like it. Is Yo Gotti more clever than your average rapper? "Single" carries the double meaning of his record execs saying he needs a hit single, AND everyone being single for the night. The irony is, of course, that the song is catchy, and it is a single. As such, it reminds me of Danny Brown's song "Radio Song" off XXX, which basically talked about how people thought a radio hit was needed, yet it was catchy enough to hear on the radio. And then Fashawn and J. Cole also had that track "Nothin' For The Radio," which, again, I did hear on the radio because it was also that great.
But I digress. In keeping with the cocaine theme of his rapping career (ie the seven installments of his Cocaine Muzik mixtape series from 2008 and 2011) there's a lot of white in here, and as usual, Mr. Boomtown gives us everything we could ask for in a video. Rappers, hoes throwing their inhibitions away, gambling, and a splashy mansion decked out in all white. Me, personally, I don't really do white because it gets dirty immediately, but to each his own.
Sure, this isn't the most groundbreaking song of Yo Gotti's catalog, even with a guy who sort of resembles The-Dream, but it's remarkable to me that he'll be releasing Live From The Kitchen next week, or January 10th, in case your mathematics are worse than mine. It's been years in the making, and I'm super excited for it to drop. Cop that.